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The ads you’ve seen for Parx and Chickie’s & Pete’s started here

Planned, made and bought by a small Harleysville team with over 50 years combined experience, including buyers who used to sell media, so you know what you’re paying for and why.

Every medium, one team

The work is the pitch

Every piece on this site ran for a real client. Here are three.

Chickie's & Pete's South Philly New Year's Eve print ad counting down to 2013, with party details and ticket prices
Chickie’s & Pete’s print, 2012 “South Philly New Year’s Eve”
Frame from The Residences at the Ritz-Carlton Philadelphia television spot "Ritz-Carlton Experience"
The Residences at the Ritz-Carlton television “Ritz-Carlton Experience”
Franklin Auto Spa holiday specials print piece listing wash packages and detailing
Franklin Auto Spa print “Holiday specials”
See all the work
“The folks over at Baldini Communications are our first call when we are ready to promote the multitude of events, new product launches, or any new locations we open here at Chickie’s.”
Pete Ciarrocchi, Owner, Chickie’s & Pete’s
Chickie's & Pete's wing and crab specials point-of-sale card

Parx Casino

Parx Casino comedy nights

Magazine cover promoting Conklin's Comedy Night at Parx Casino's Three Sixty lounge
Parx Casino magazine cover
Parx Casino comedy night card for Jackie "The Jokeman" Martling
Parx Casino event card
Parx Casino comedy night card for Jim Florentine
Parx Casino event card

Event creative for the comedy nights at Three Sixty, with cards for Joe Conklin, Jackie Martling and Jim Florentine. Behind the cards sits the media strategy and buying we’ve handled for Parx for many years. In Parx’s words, it has helped them “grow our clientele year in and year out.”

See every piece

“We’ve been working with the team at Baldini Communications for many years here at Parx Casino because they are terrific partners. They handle our media strategy and buying and have done a great job in helping us grow our clientele year in and year out.”

Carrie Nork Minelli, Director of Advertising, Parx Casino

Media bought by people who used to sell it

Two people marking up a printed media schedule at a table

Our buyers came out of broadcasting and ad sales. They sat on the other side of the negotiation, so they know where a station or a publication will bend on price and where it won’t.

We negotiate each client’s buy on its own. Your budget is never folded into someone else’s buy, and you’ll know where every dollar ran and why it went there.

How we work

Clients we’ve worked with

  • Parx Casino TV, radio, event creative, out-of-home
  • Chickie’s & Pete’s Print, point-of-sale, radio, press
  • The Residences at the Ritz-Carlton Philadelphia Television
  • Villari Brandes & Giannone TV, print, brochures
  • La Salle College High School TV, radio, social
  • Gwynedd Mercy Academy High School Print
  • Franklin Auto Spa Print and direct mail
  • Recall Advantage Print and brochures

What happens next

Our work for Chickie’s & Pete’s, Parx Casino and Villari Brandes & Giannone goes back more than a decade.

  1. 1

    Tell us what you’re launching

    Use the form or call 215-870-5548. A few lines is enough — what you’re promoting, where your customers are, and when it needs to run.

  2. 2

    We talk it through

    We call you back to ask about your goals and your budget. The first conversation costs nothing, and if another approach suits you better, we’ll say so.

  3. 3

    You see the plan before anything runs

    You get where your ads will run, the schedule and what it costs, in writing. Nothing is booked until you approve it, and afterwards you see where every piece ran.

Start a conversation

Media for Philadelphia and the counties around it

4.75M people across the six counties we buy Source: U.S. Census Bureau, American Community Survey 2020–2024 5-year estimates
Map of Philadelphia (1.58M), Montgomery (868K), Bucks (647K), Chester (548K), Delaware (579K), Camden, NJ (527K).Philadelphia: 1.58MMontgomery: 868KBucks: 647KChester: 548KDelaware: 579KCamden, NJ: 527K
  1. Philadelphia 1.58M
  2. Montgomery 868K
  3. Bucks 647K
  4. Delaware 579K
  5. Chester 548K
  6. Camden, NJ 527K
4.75M people across the six counties we buy
CountyValue
Philadelphia1.58M
Montgomery868K
Bucks647K
Delaware579K
Chester548K
Camden, NJ527K

Got something to promote?

Start a conversation about your next campaign, and you’ll know what it takes to reach your customers. Or call 215-870-5548.

Start a conversation