Montgomery County advertising, planned from Harleysville
The third-largest county in Pennsylvania is also where our office sits. We buy for Montco businesses with the roads people drive to work in mind, so your ads reach them on their commute.
Plan a campaign in Montgomery County
Media we buy for Montgomery County
- Television Advertising Montco viewers are counted inside the Philadelphia market, so a Montgomery County business may pay to show ads to people far from its door. We look for cable options and times of day that trim the waste.
- Radio Advertising Commuters heading toward Center City and King of Prussia spend real time in the car. That makes morning and afternoon radio the first schedule we would price for a Montco business.
- Print Advertising Montco Today and the Times Herald cover the county’s business community. We compare them with the regional papers on readership, price and how well their readers match your customers, and let that decide what you buy.
- Out of Home Advertising The county has a strong billboard market and a dense suburban base. We pick billboards by who passes them, and we can drive the route ourselves because the office is nearby.
- Paid Search Advertising A search ad for a Lansdale or Ambler business should show up in Lansdale or Ambler, not across the whole region. We draw the map tightly and count the calls each ad brings in.
- Social Media Advertising High household incomes make Montgomery County a good place to find customers who spend more, and business owners. Paid ads on Facebook, Instagram and other social platforms can aim at either without paying for the other.
Clients we’ve worked with
- Parx Casino
- Chickie’s & Pete’s
- The Residences at the Ritz-Carlton
- Villari Brandes & Giannone
- Gwynedd Mercy Academy
- Franklin Auto Spa
The Montgomery County media sheet
Montgomery County advertising planned from Harleysville, so your ads reach nearby customers and skip the people who can’t buy from you.
- Papers, stations and sites
- Montco Today
- Times Herald
- The Philadelphia market’s TV and radio, which cover the county
- Roads for billboards
- Commuter routes into Center City
- Commuter routes into King of Prussia
- The Sumneytown Pike area around our Harleysville office
- Audience
- The county’s population is 867,573 (Census 2020 to 2024 estimate), the third-highest in Pennsylvania. The base is dense and suburban, with heavy commuting in and out, and household incomes are high enough to support ads aimed at higher-spending households and at other businesses.
- Big employers and venues
- King of Prussia
- Conshohocken
- Lansdale
- Ambler
- Willow Grove
- Harleysville
- Norristown
- The Main Line (Lower Merion)
- What we’d buy first
- We would start with radio and billboards on the commuter routes, then add search ads aimed at your own town. The county is close to Center City and King of Prussia, so people move in both directions all day. A schedule built around that movement usually beats a broad television buy for a single-location business.
- people live here
- 868K
- average commute, vs 26 nationally
- 28 min
- median household income
- $113,900
| Category | Montgomery County | United States |
|---|---|---|
| Drove alone | 64.4% | 68.8% |
| Carpooled | 6.2% | 8.5% |
| Public transit | 2.9% | 3.2% |
| Worked from home | 23.3% | 15.1% |
| Other | 3.2% | 4.3% |
Montgomery County is where we work. The office is at 1722 Sumneytown Pike in Harleysville, open Monday–Friday, 9 to 5, and you can walk in. When we suggest a billboard, we can drive past it. You meet the team that plans your buy, a short drive from your door.
Radio on the morning and evening drive and roadside billboards put your ad in front of Montco commuters twice a day, and search ads draw a line around your own town. You get a plan built for a single location, not a regional television bill. Television is the piece we look at hardest before recommending it.
We have worked with Gwynedd Mercy Academy High School on a print profile layout, and with La Salle College High School. Both need to reach parents, not the general public. You get the same first step: define the reader, then buy the outlet.
Montco Today and the Times Herald put you in front of owners and managers who read about their own community. You get a short list of outlets, a route map, a search budget tied to the towns you serve and a comparison sheet showing why each piece is on the list.
Where the Montgomery County buy is planned
- King of Prussia One of the two places the county’s commuters head toward, which makes it a natural anchor for a road and radio plan.
- Conshohocken A town where paid search and ads aimed at other businesses can do more than a wide consumer buy.
- Lansdale A town-level search and direct mail market, where a tight map keeps the spend on your own customers.
- Ambler A small town where a search campaign aimed tightly at the town will beat a countywide one.
- Willow Grove A suburban retail crossroads that suits billboards and radio aimed at people already driving to shop.
- Harleysville Our home town and office address, so we know its roads and readers first-hand.
- Norristown The county seat, with a mix of government, healthcare and local business that suits print and search.
- Main Line (Lower Merion) A high-income audience for brands that sell to higher-spending customers, best reached by print and paid social rather than mass media.
Reading the Montgomery County market
Montgomery County sits between Philadelphia and the farm country to the north, and its economy reflects both. The county has a dense suburban base with heavy commuting toward Center City and King of Prussia, and it has a strong billboard market. Household income is high, which supports reaching higher-spending households and other businesses as well as the everyday local buy.
The county’s local business press includes Montco Today and the Times Herald. Here is how a Montco buy is usually put together. The broadcast layer comes from the Philadelphia market, which covers the county but also covers many places you do not sell to.
The road layer comes from billboards and radio on the routes people use to reach work. The local layer comes from search ads, direct mail and community print, which can be drawn to a single town. Outdoor advertising in the county is governed by PennDOT, the state road agency, and by municipal zoning.
Before we quote a billboard, we check the rules for that spot with the billboard company and the township. Montco is also the county we know best, because we work here every day. That is why the plan we give a Montgomery County business is usually shorter than the plan we give a regional one.
We have less to leave to guesswork. When a paper quotes us a page, we can pick up the paper and see what surrounds it, and when you want to talk through a plan, you are meeting a team a short drive away, not a call center in another state. About 867,573 people live here, and many of them travel to Center City or King of Prussia and back.
That commuter pattern is the heart of a Montco plan. The county sits inside the Philadelphia television market, so a single-location business rarely needs the whole region. Chickie’s & Pete’s press placements include Suburban Life Magazine and the Bucks County Courier Times, which speaks to a neighboring county’s reader.
Gwynedd Mercy and La Salle need to reach parents rather than the general public, which is a different job from selling a sandwich.
What happens next
Our work for Chickie’s & Pete’s, Parx Casino and Villari Brandes & Giannone goes back more than a decade.
- 1
Tell us what you’re launching
Use the form or call 215-870-5548. A few lines is enough — what you’re promoting, where your customers are, and when it needs to run.
- 2
We talk it through
We call you back to ask about your goals and your budget. The first conversation costs nothing, and if another approach suits you better, we’ll say so.
- 3
You see the plan before anything runs
You get where your ads will run, the schedule and what it costs, in writing. Nothing is booked until you approve it, and afterwards you see where every piece ran.
Advertising in Montgomery County: common questions
Why choose an agency in Harleysville for a Montgomery County campaign?
Because the county is close to us and the buy usually depends on local details. We can drive a billboard route, read the local paper and meet you at our office on Sumneytown Pike. You get a team that plans, makes and buys under one roof and negotiates each client’s buy on its own, and you do not pay for a downtown address.
Is Montco television worth buying?
Sometimes, but it is rarely the first thing we would price. Montgomery County is counted inside the Philadelphia market, so a spot shows up in far more homes than a local business usually needs. We look at cable options, the times of day your customers watch and the county’s commuter radio first, then decide whether television earns a place in the plan.
Which local outlets cover Montgomery County business?
Montco Today and the Times Herald are the local business and community outlets we would look at first. We compare them the way we compare any paper: readership, price and how well its readers match your customers. Then we use that comparison when we negotiate, so you pay for readers who could actually become your customers.
Can you target a single town like Lansdale or Ambler?
Yes. Paid search and paid social can draw a boundary around a town or a group of towns, and direct mail can follow the same map. Broadcast cannot. If your customers live within a short drive of one location, a tight online and mail plan usually costs less and tells you more than a countywide buy.
Do you work with businesses outside Montgomery County?
Yes. We also plan and buy in Philadelphia, Bucks, Chester, Delaware and Camden counties, and Montgomery is only the county our office sits in. A Montco business with customers across the region can start with the county plan, then add the other counties one at a time as the budget allows.
Plan a campaign in Montgomery County
Plan a campaign in Montgomery County