Paid social advertising for Philadelphia-area brands
Paid ads on Facebook, Instagram and other social platforms, made and tracked for the audience you need to reach.
Plan a paid social campaign
Social campaigns we’ve run include La Salle College High School.
Facebook, Instagram and other social platforms let you choose who sees your ad down to where they live and what they follow. That is a real advantage for a regional business, and it is also a trap. It is easy to spend money on people who will never buy. We start with the audience you actually need, write and design ads for how they scroll, and track what happens after the click so your budget goes to people who can actually buy.
Paid social is different from posting on your own page. Your own posts reach the people who already follow you. Paid ads on Facebook, Instagram and other social platforms find new people, chosen by location, interest and behavior, and they run for a set time on a set budget. For an event, a new location or a product launch, that is often what you need.
We work in three parts. Strategy decides who to reach, on which platforms and with what offer. Creative is the ads themselves, the images, video and words that stop a thumb. Tracking counts what each ad leads to, so you can see which audiences and messages are pulling their weight and which are not.
The audience is the key. A high school open house needs parents in specific towns. A casino event needs adults within driving distance of the door. A law firm needs a different message for each kind of reader. We shape the campaign to the audience you name and keep the ads inside the counties you serve. You fill the room with people who live close enough to come.
Paid social works well beside our other media. A television spot or a billboard can be echoed in a social ad that shows up for the same audience again on their phone. When that makes sense for your plan, we build it that way. When it does not, we keep social focused on its own goal. Either way, you always know why each dollar is in the plan.
| Item | Value |
|---|---|
| Philadelphia | 89.4% |
| Montgomery | 92.3% |
| Bucks | 92.2% |
| Chester | 92.4% |
| Delaware | 90.5% |
| Camden, NJ | 90.1% |
How we buy it
- What we buy
- Paid ads on Facebook, Instagram and other social platforms, including the ad creative, the audience setup and the tracking to measure them.
- Where it runs
- On Facebook, Instagram and other social platforms, aimed at people in the Philadelphia market, down to a county or a group of towns such as Montgomery, Bucks, Chester and Delaware counties and Camden County.
- How we negotiate
- Social platforms sell ads by auction, so the work is in choosing the audience, testing different ads and controlling the budget, so each dollar goes to the people most likely to act.
- What you get back
- Regular reports on spend, how each audience responded and the actions you asked us to count, so you know which audiences respond and what to run next.
Show the ad to the audience you named, in the towns you serve, and track what they do next.
What you get
- You find the people you need by location, interest and behavior, not by guesswork.
- You promote an event, launch or new location on a timeline that fits it.
- You get ads made for how people scroll, with images, video and words built together.
- You move budget toward the audiences and messages that work.
- You keep spending inside the towns where your customers live.
How a campaign runs
- 1 We talk through what you are promoting, who needs to see it and what you want them to do.
- 2 We choose the platforms and build the audience, with location, interest and timing set to your goal.
- 3 We create the ads, review them with you and set up tracking so results can be counted.
- 4 We launch, watch the early response and move budget toward the audiences and messages that work.
- 5 We report on a regular schedule, review it with you and plan the next round of weeks the ads run.
What happens next
Our work for Chickie’s & Pete’s, Parx Casino and Villari Brandes & Giannone goes back more than a decade.
- 1
Tell us what you’re launching
Use the form or call 215-870-5548. A few lines is enough — what you’re promoting, where your customers are, and when it needs to run.
- 2
We talk it through
We call you back to ask about your goals and your budget. The first conversation costs nothing, and if another approach suits you better, we’ll say so.
- 3
You see the plan before anything runs
You get where your ads will run, the schedule and what it costs, in writing. Nothing is booked until you approve it, and afterwards you see where every piece ran.
Social Media Advertising: common questions
What is paid social advertising?
Paid social advertising means paying a platform such as Facebook or Instagram to show your ads to people you choose. It is different from posting on your own page, which mostly reaches people who already follow you. Paid ads find new people by location, interest and behavior, and they run on a budget and a schedule you control. We plan, create and track them for you.
Which social platforms should my business advertise on?
It depends on who you need to reach. A school looking for parents, a restaurant group promoting an event and a law firm looking for a professional audience may each choose different platforms, from Facebook and Instagram to others. We start with your customer, look at where they spend time and recommend the platforms that fit. We would rather run one platform well than several badly.
Can you keep my ads aimed at the counties I serve?
Yes. Location settings let us focus on Montgomery County, Bucks County, Camden County in New Jersey or a smaller set of towns. That keeps your budget on people close enough to visit or buy. We set the area with you at the start and adjust it if the early response tells us to.
Do you create the ads, or only run them?
We do both. Creative is part of the service, including graphic design, video and copy for each ad. You approve the ads before they run. If you already have images or video, we will look at how they fit each platform and tell you what to change so they work in a feed.
How do you measure whether social ads work?
We set up tracking before the campaign starts, so we can count the actions you care about, such as form submissions, calls or visits to a page. We then compare audiences and messages and move money toward what works. We do not claim results we cannot show. Your reports show what was spent and what happened.
Can social ads work with TV, radio or billboards?
Yes. A social ad can repeat a message people already saw on television or on a billboard, this time on their phone. That repeat often helps. We plan the media together when it fits your goals, and we keep social on its own when your budget is better focused on a single medium.
Tell us who you need to reach and what you want them to do.
Plan a paid social campaign