Paid search advertising for Philadelphia-area businesses
Paid search ads on Google, where you pay when someone clicks, managed around the searches that bring in calls and form fills.
Plan a paid search campaign
Search accounts we’ve managed include Chickie’s & Pete’s and Parx Casino.
When someone searches Google for what you sell, the ads at the top of the page get the first look. Paid search lets you show up at that moment and pay only when someone clicks. The catch is that clicks cost money whether they turn into customers or not. We build campaigns around the searches that matter to you, count what each click leads to, and adjust the spend as we learn, so more of your clicks turn into calls and forms.
Paid search is different from the other media we buy. There is no station to negotiate with and no billboard to book. The work is in the setup and the steady adjustment: which searches to bid on, what the ad says, where the click lands and how you know whether the visit was worth the price.
We begin by counting the calls and form fills your ads bring in. We set up a way to count the actions that matter to your business, such as calls, form submissions or visits to a key page. Without that, you are looking at click counts and guessing. With it, you know which searches bring in calls, and Google’s automatic bidding can favor them.
We also work on how relevant your ad looks to Google. Google rates how well your ad and the page it sends people to match a search, and that rating affects what you pay and how often you appear. Sharper ad copy, tighter groups of search words and a page that matches the search can lower the price of each click over time.
Paid search often works best beside other media. A radio spot or a billboard can prompt someone to search your name, and a search ad is there to catch them, so you don’t lose the customer you already paid to reach. When it does not fit your goal, we treat paid search on its own and keep the budget where it earns its place.
| Item | Value |
|---|---|
| Philadelphia | 89.4% |
| Montgomery | 92.3% |
| Bucks | 92.2% |
| Chester | 92.4% |
| Delaware | 90.5% |
| Camden, NJ | 90.1% |
How we buy it
- What we buy
- Paid search ads on Google, where you pay when someone clicks, managed by group of search words, place and audience.
- Where it runs
- Google search results for people in the Philadelphia market, aimed at a county or town, including Montgomery, Bucks, Chester and Delaware counties and Camden County in New Jersey.
- How we negotiate
- Search is priced by auction, so the work is in setup and management: counting the calls and form fills each ad brings in, letting Google’s automatic bidding favor them and improving your ad’s relevance to lower the cost of each click over time.
- What you get back
- Regular reports on spend, clicks and the actions you asked us to count, with a plain explanation, so you know which searches bring in calls and what to do next.
Search ads should be judged by the calls and forms they produce, not the clicks they collect.
What you get
- You show up when someone searches for what you sell, and you pay only when they click.
- You aim at a county or group of towns, so you skip clicks from outside your area.
- You see what each click leads to, because we set up the counting of calls and form fills before launch.
- You can start with a small monthly budget and grow from there.
How a campaign runs
- 1 We talk through what you sell, who searches for it and what counts as a good result for you.
- 2 We set up the counting of calls, form fills and key page visits, so every one is tallied from the first click.
- 3 We build the campaign with groups of search words, ad copy and pages that match what people search.
- 4 We launch with Google’s automatic bidding and watch the early results closely, cutting searches that waste money.
- 5 We report on a regular schedule, review it with you and adjust search words, copy and budget.
What happens next
Our work for Chickie’s & Pete’s, Parx Casino and Villari Brandes & Giannone goes back more than a decade.
- 1
Tell us what you’re launching
Use the form or call 215-870-5548. A few lines is enough — what you’re promoting, where your customers are, and when it needs to run.
- 2
We talk it through
We call you back to ask about your goals and your budget. The first conversation costs nothing, and if another approach suits you better, we’ll say so.
- 3
You see the plan before anything runs
You get where your ads will run, the schedule and what it costs, in writing. Nothing is booked until you approve it, and afterwards you see where every piece ran.
Paid Search Advertising: common questions
How does paid search advertising work?
When someone types a search into Google, Google runs an auction among advertisers who bid on related words. Your ad appears if you win, and you pay when someone clicks it. What you pay depends on your bid and on how relevant your ad and the page it sends people to are. Our job is to choose the right searches, write the right ads and keep improving both.
How do you count the calls and form fills my ads bring in?
We set up a count of the actions that matter to your business, like phone calls, form submissions or visits to a key page. It matters because clicks alone tell you little. With the count, you can see which searches lead to real inquiries, and Google’s automatic bidding can use that information to put more of your budget where it works.
How do you make my ads cheaper over time?
Google gives your ads a rating based on how well the ad, the search words and the page people land on match what a person searched for. A higher rating can mean lower costs and better placement. We improve it by tightening groups of search words, sharpening ad copy and making sure the page delivers what the ad promises.
Can I target only certain counties or towns?
Yes. Paid search lets us aim ads at people in specific places, such as Montgomery County, Bucks County or Camden County in New Jersey, or a smaller group of towns. That keeps you from paying for clicks from people who are too far away to become customers. We set the area with you at the start and adjust it as we learn.
Do you manage paid search alongside TV, radio and print?
Yes, and it often helps. A radio spot or billboard can lead people to search for your name or your offer, and a paid search ad is there to catch them. We plan the media together when it fits your goals, and we keep them separate when your budget is better spent in one place.
What will my monthly reports show?
Your reports show what you spent, how many people clicked and how many completed the actions we agreed to count. We add a plain explanation of what changed and what we recommend next. We do not bury you in charts. If something is not working, the report says so, and so do we.
Tell us what you sell and who searches for it.
Plan a paid search campaign