South Jersey reached through the Philadelphia market
Camden County buyers watch and hear Philadelphia media. We add billboards, print, mail and online ads, so you reach the county itself without paying for the rest.
Plan a campaign in Camden County
Media we buy for Camden County, NJ
- Television Advertising South Jersey households are counted inside the Philadelphia market, so a Philadelphia TV buy already shows up in Camden County. We check whether the rest of that spend is worth it for you.
- Radio Advertising Philadelphia radio covers the county, but it also reaches millions of people across the river who cannot buy from you. We weigh that before we recommend a schedule.
- Print Advertising The Courier-Post is the South Jersey paper on our list. Print is one of the few media that can speak to Camden County alone.
- Out of Home Advertising Route 70, Route 38 and I-295 are the best places for county-level billboards. New Jersey billboards fall under the state Department of Transportation and local zoning, so we confirm each board first.
- Paid Search Advertising Search ads on Google can stop at a boundary you draw around Cherry Hill, Voorhees or Haddonfield. That gives a Camden County business a South Jersey message without a Philadelphia bill.
- Social Media Advertising Summer shore traffic and a strong South Jersey identity give paid ads on Facebook, Instagram and other social platforms plenty to work with. We aim the message at the county, not at the whole region.
Clients we’ve worked with
- Parx Casino
- Chickie’s & Pete’s
- The Residences at the Ritz-Carlton
- Villari Brandes & Giannone
- Gwynedd Mercy Academy
- Franklin Auto Spa
The Camden County, NJ media sheet
Camden County, NJ: Philadelphia media plus Route 70, Route 38 and I-295 billboards, Courier-Post print and mail aimed at your county.
- Papers, stations and sites
- Courier-Post (print)
- Philadelphia-market TV and radio, which reach South Jersey
- Search and social ads aimed at the county
- Direct mail
- Roads for billboards
- Route 70
- Route 38
- I-295
- Audience
- About 527,000 residents in 36 municipalities (Census 2020 to 2024 estimate). The largest, by the 2020 Census count, are Cherry Hill (74,553), Camden (71,791), Gloucester Township (66,034), Winslow (39,097) and Pennsauken (37,034). The county has a strong South Jersey identity, distinct from North Jersey, and a market that runs on four seasons with summer shore traffic.
- Big employers and venues
- Camden Waterfront entertainment district
- Cherry Hill
- Haddonfield
- Voorhees
- Collingswood
- Delaware Valley sports culture
- What we’d buy first
- We would put direct mail and search ads first, because both can stop at the county line. Then we would look at Route 70, Route 38 and I-295 billboards, and the Courier-Post. Philadelphia broadcast is the last piece, and only if you sell across the river as well.
- people live here
- 527K
- average commute, vs 26 nationally
- 27 min
- median household income
- $88,800
| Category | Camden County, NJ | United States |
|---|---|---|
| Drove alone | 67.6% | 68.8% |
| Carpooled | 8.7% | 8.5% |
| Public transit | 4.6% | 3.2% |
| Worked from home | 15.5% | 15.1% |
| Other | 3.6% | 4.3% |
Camden County is in New Jersey, but Philadelphia television and radio reach it every day. That is useful and wasteful at once. We sort it out before you spend, so you pay only to reach people who can walk in your door.
Billboards on Route 70, Route 38 and I-295, search and social ads aimed at the county, and direct mail can all stop at a boundary. The Courier-Post speaks to South Jersey directly. You get a county-level plan that brings in local customers.
There are 36 municipalities here, from Cherry Hill to Winslow. A campaign that speaks to Haddonfield in one place and Winslow in another works harder than a general South Jersey message, so more of your ads land in the right homes.
South Jersey has its own identity and shore culture. That helps when the message is an event, a seasonal offer or a new location, so you can fill a weekend or open a door. Year-round services lean on search and mail.
Where the Camden County, NJ buy is planned
- Cherry Hill The county’s largest municipality at 74,553 residents, and the first place we would test search ads and mail.
- Camden Waterfront An entertainment district that suits event marketing and sponsorships.
- Haddonfield A pre-war town with rowhomes, where a targeted message will do better than a broad one.
- Voorhees Next to Cherry Hill, and easy to include in the same search map.
- Pennsauken A mid-century suburb of 37,034 residents, close to Route 38 and I-295.
- Gloucester Township The third-largest municipality at 66,034, with newer build-out that fits direct mail well.
- Collingswood A walkable town where local print and neighborhood-level social do the work.
- Winslow A newer build-out of 39,097 residents at the county’s southern edge, where roadside billboards reach drivers coming and going.
Reading the Camden County, NJ market
Camden County has about 527,000 residents across 36 municipalities, according to Census Bureau estimates. Its five largest are Cherry Hill, Camden, Gloucester Township, Winslow and Pennsauken. Housing is mixed: pre-war rowhomes in Camden and Haddonfield, mid-century suburban homes in Cherry Hill and Pennsauken, and newer development in Gloucester Township and Winslow.
The area has garden apartments and newer townhome developments as well. The climate is humid subtropical, typical of the Delaware Valley, with four seasons and summer shore traffic. South Jersey has a strong identity that is separate from North Jersey, and residents share the Delaware Valley’s sports culture and its shore habits.
The Camden Waterfront entertainment district is a draw. For media buying, the county is reached largely through Philadelphia-wide media, which is why the first question we ask is how much of that spend you need. To aim at the county alone, the best tools are billboards on Route 70, Route 38 and I-295, search and social ads aimed at the county, direct mail, and Courier-Post print.
Billboards in New Jersey fall under the state Department of Transportation and local zoning, so we confirm each board’s details when we quote. Our office is in Harleysville, and we plan and buy across the Philadelphia market, which Camden County is part of. What we offer a South Jersey business is a clear plan, a short list of media, and an honest read on which ones are worth the cost.
A Camden County business that buys Philadelphia broadcast gets the county, and it also pays to reach people in Pennsylvania who cannot walk in the door. We negotiate each client’s buy on its own, and that includes deciding when a Philadelphia broadcast buy is right for a South Jersey advertiser and when it is not. Chickie’s & Pete’s press placements include the Courier-Post and the Press of Atlantic City, and that South Jersey coverage is the print we have seen up close.
Cherry Hill is the largest municipality at 74,553, followed by Camden, Gloucester Township, Winslow and Pennsauken. A campaign that speaks to Haddonfield in one place and Winslow in another will usually work harder than one that speaks to “South Jersey” in general. The Camden Waterfront is an entertainment district, and summer brings shore traffic through the county.
It matters less for a year-round service business, where search and mail carry more weight, so we would ask what you sell and when before we suggest a schedule.
What happens next
Our work for Chickie’s & Pete’s, Parx Casino and Villari Brandes & Giannone goes back more than a decade.
- 1
Tell us what you’re launching
Use the form or call 215-870-5548. A few lines is enough — what you’re promoting, where your customers are, and when it needs to run.
- 2
We talk it through
We call you back to ask about your goals and your budget. The first conversation costs nothing, and if another approach suits you better, we’ll say so.
- 3
You see the plan before anything runs
You get where your ads will run, the schedule and what it costs, in writing. Nothing is booked until you approve it, and afterwards you see where every piece ran.
Advertising in Camden County, NJ: common questions
You are a Pennsylvania agency. Can you really advertise in Camden County?
Yes. Camden County is part of the Philadelphia media market, so Philadelphia television and radio reach it already. We plan and buy across that market from our Harleysville office. For county-level work we add billboards, Courier-Post print, direct mail and online ads aimed at the county, and we confirm New Jersey placement rules before we quote.
How do I avoid paying for Pennsylvania viewers who cannot buy from me?
Use tools that can stop at the county line. Search and social ads aimed at the county, direct mail, and billboards on Route 70, Route 38 and I-295 all reach South Jersey without reaching Bucks or Delaware counties. Broadcast is the hard one. We would compare its cost with the alternatives and only recommend it if your customers justify the extra viewers.
Which billboards are best in Camden County?
Route 70, Route 38 and I-295 are the roads we would study first. New Jersey billboards fall under the state Department of Transportation and local zoning, so we confirm the details when we quote. We would ask for available boards and prices, look at traffic and what drivers can see from the road, and confirm the rules for each board before recommending one.
Is the Courier-Post worth buying?
It is a South Jersey print option that speaks to the county without showing up in Pennsylvania. We compare it on readership, price and how well its readers match your customers, and use that comparison when we negotiate. Whether it belongs in your plan depends on who reads it. We would compare it with direct mail before we recommend either.
Should I start with Cherry Hill or the whole county?
For most businesses, start with the town nearest you. Cherry Hill is the largest municipality at 74,553 residents, and Voorhees and Haddonfield are close by. A small search test aimed at one town shows what works at low cost, and then a wider plan can follow. If you sell across the county, we would still test before we scale.
Plan a campaign in Camden County
Plan a campaign in Camden County