Television advertising across the Philadelphia market
Broadcast and cable time that gets your ad in front of your customers, bought by people who have sat on the selling side.
Plan a television campaign
A regional brand needs to be seen by the right households, in the right programs, at a price that makes sense. The Philadelphia market is one of the largest TV markets in the country, and a modest budget can vanish in it fast. We plan and buy broadcast and cable time so your spots run where your customers actually watch, and we negotiate the rate for your brand alone. You get airtime that fits your budget, not airtime you did not need.
Television still does something no other medium does. It puts your name, your product and your face in front of a whole household at the same moment. For a casino, a law firm, a residential tower or a restaurant group, that builds recognition that later shows up in search, in the mail and on the phone. You get a name people already know when they need you.
Our buyers came out of broadcasting and ad sales. They know how a station builds its price list, how programs are packaged and where the flexibility hides. When we sit down with a station, we are not learning the game on your budget. We compare each offer against the others before anything is booked. You get a schedule where every dollar buys the airtime you asked for, not filler.
We negotiate each client’s buy on its own. Your buy is not bundled with another advertiser’s buy. That is how we bargain for the brand in front of us, and it is why the plan you see is built around your customers, your timing and your goals. You get a rate built for your brand alone, so your budget goes further.
Television also needs a spot worth airing. We can produce the commercial or work with one you already have. Our work for The Residences at the Ritz-Carlton Philadelphia is a series of television spots, and Parx Casino has come to us for media strategy and buying for many years. When the plan is set, you get a clear schedule of what ran, where and when.
- TV market in the US (Nielsen 2026-27)
- #5
- TV homes in the Philadelphia market
- 3.21M
How we buy it
- What we buy
- Broadcast and cable time, planned by program, time of day and audience. We also produce the commercial when you need one.
- Where it runs
- Across the Philadelphia market, one of the largest TV markets in the country, covering Center City, Montgomery, Bucks, Chester and Delaware counties and South Jersey.
- How we negotiate
- We negotiate each client’s buy on its own. We ask several stations and networks for offers, compare them side by side and push on price and placement before we book.
- What you get back
- A written schedule of what ran and when, so you know where every dollar went and can judge the buy against your own goals.
“They handle our media strategy and buying and have done a great job in helping us grow our clientele year in and year out.”
What you get
- Your commercial reaches whole households across the Philadelphia market at once.
- Your rate is negotiated for your brand alone, so your budget goes further.
- You work with buyers who came out of broadcasting and ad sales.
- You get the commercial and the schedule built together, by one team.
- You get a written record of what aired, so renewal talks start from facts.
- You can start small and grow.
How a campaign runs
- 1 We start with a conversation about what you are promoting, who needs to see it and when the campaign has to start.
- 2 We build a plan by program and time of day, such as the morning news or evening prime time, and we name the stations and networks we would ask for offers from.
- 3 We negotiate with each station separately, compare the offers and bring you the strongest mix, with the reasons.
- 4 We produce or prepare the commercial, book the schedule and confirm that the stations have approved your ad to run.
- 5 We report what aired, review it with you and adjust for the next round of weeks the ads run.
Work in this medium
See all the work
What happens next
Our work for Chickie’s & Pete’s, Parx Casino and Villari Brandes & Giannone goes back more than a decade.
- 1
Tell us what you’re launching
Use the form or call 215-870-5548. A few lines is enough — what you’re promoting, where your customers are, and when it needs to run.
- 2
We talk it through
We call you back to ask about your goals and your budget. The first conversation costs nothing, and if another approach suits you better, we’ll say so.
- 3
You see the plan before anything runs
You get where your ads will run, the schedule and what it costs, in writing. Nothing is booked until you approve it, and afterwards you see where every piece ran.
Television Advertising: common questions
Is television realistic for a regional business with a modest budget?
Often it is, if the buy is narrow. Cable lets us choose by channel and by part of the market instead of paying for everything at once. We look at where your customers live, what they watch and when, then build a small first run of ads that can grow. If television is not the right first move, we will tell you and point you toward a medium that fits.
What is the difference between broadcast and cable television advertising?
Broadcast means the local network stations, which are seen by the widest audience across the Philadelphia market. Cable means channels households choose, such as news, sports and lifestyle networks, which lets us match the program to your customer. Many campaigns use both. We explain the trade-offs for your product and price each option before you decide.
Do you produce the television spot, or just buy the time?
Both. We plan and buy the time, and we can produce the commercial itself, from script to finished video. If you already have one, we will review it against the plan and tell you whether it fits. Having the ad and the airtime under one roof means the message and the schedule are built for each other.
How do you negotiate TV rates for one client?
We negotiate each client’s buy on its own. We ask the stations that reach your audience for offers on the same plan, compare them line by line and push back where the price or placement is weak. Our buyers have sat on the other side of these negotiations, so they know what a station can move on and what it cannot.
Will my ad only run in Philadelphia, or also in the suburbs and South Jersey?
Philadelphia-market television is seen well beyond the city, including Montgomery, Bucks, Chester and Delaware counties and Camden County across the river. Because the signal covers the whole region, the question is usually about budget and audience, not geography. We can weigh cable options that let you focus on part of the market when that makes sense.
What will I see after the campaign runs?
You get a written schedule of what aired, on which stations and when, so you can compare it with what we planned. We review it with you and talk through what to change next time. We do not promise numbers we cannot back up. What we promise is a clear account of where your money ran.
Tell us what you are launching and when it needs to be on air.
Plan a television campaign